Marketing Audit

Task Description

You are required to conduct a marketing audit for your organization or Strategic Business Unit. You should use appropriate academic models from the literature and address the micro environment, macro environment, and market size before completing a SWOT/Critical Success Factor Analysis.

You may refer to course notes, Kotler et al, 2013 p116 & 119, other academic literature and company information.

Note: All information will remain confidential.

Assessment Format

This assessment should be submitted in report format with an assessment cover sheet, title page, executive summary, table of contents, introduction, internal company analysis, micro environment analysis, macro environment analysis, market size analysis, SWOT/CSF analysis, conclusion, list of references, and appendices (if required).

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