This task provides an opportunity for you to identify and analyse an example of how a firm has responded to global pressures in competing internationally, allowing you to apply concepts from the course.
Analysis of a cross-border strategy: Analyse the performance of a firm competing in a foreign market using theory to support your argument (i.e. the resource-based view, market-based view etc).
The format: This should be prepared as a report of 2000 words. The task is to be completed as individuals.
- Quality of analysis through knowledge and application of relevant frameworks and concepts,
- Level of demonstrated understanding of key issues, interrelationships and implications,
- Quality of argument including data to support arguments, and,
- Communication and presentation
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