Building and Marketing High Performing Organisations

Individual Report Assignment B (2,500 Words)

You will be required to undertake an individual written paper related to a particular organisation of your choice. The overall aim is to evaluate ways in which changes within this organisation’s MACRO environment might impact upon its marketing strategies and activities.

You will be assessed on your ability to:

Within a scenario of a potential change in any of the MACRO environment forces of your chosen organisation:

A) Critically evaluate the company’s strategies for sustainable competitive advantage, segmentation (including targeting and positioning) and branding.

B) Identify and critically assess two opportunities for growth within the organisation’s MACRO environments.

C) Make clear links to the marketing theory that underpins your work.

D) Write a logical, well-presented and accurately referenced piece of work.

The length of the report will be 2500 words +/- 10%. The word count limit is there to test your skills of conciseness. and focus – keep your work relevant to the subject matter.

To complete this assignment, review the Building and Marketing High Performing Organisations file.