Case Study: 7-Eleven in Taiwan

Assignment Instructions

Choose ONE of the following questions to prepare a professional report:

  1. Critically evaluate the successful establishment and expansion of 7-Eleven in Taiwan.
  2. Use the example of 7-Eleven to comment upon the pros and cons of franchising as a primary mode of internationalization.
  3. Analyze if 7-Eleven entry to Shanghai as their next target market is likely to benefit the company.

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