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De Montfort University Confucius Institute

Case:

Analysis of the current management of De Montfort University Confucius Institute, in order to bring out a series of new strategies to attract more students and participants in Leicester.

The first objective of this project is to sort out and analysis the data of Mandarin class offered by DMU Confucius Institute, the data include the applicants’ population of Mandarin class, the list of Mandarin teaching sites in Leicester primary and secondary schools, the actual population of non-credit Mandarin class students and that of credit Mandarin class students, the population of volunteer teachers, the pass rate of Chinese HSK test, and the feedbacks of Mandarin classes offered during the academic year 2016-2017.

The second objective of this project is to make feasible recommendations basing on competitors’ analysis, Mandarin class students’ evaluation surveys, and recent cultural events participants’ surveys. The competitors are three advanced Confucius Institute in the UK, Ulster University Confucius Institute, University of Glasgow Confucius Institute, LSE Confucius Institute for Business London. And the surveys are geared to evaluate the satisfaction of DMU Confucius Institute’s services by three different groups, the first survey is a teaching evaluation form to all the spring term Mandarin class’ students in 2017, the other two are Chinese cultural events evaluation form, one is for on-campus summer school participants, the other is “University of Science and Technology in Beijing – Summer School” evaluation form for all the participants. The last objective of this project is to give recommendations on the management of De Montfort University Confucius Institute, basing on all the previous objectives. (4500 words)

(Perform the activities/analysis)

A full description of the business research activities –

  1. The investigative material collected (qualitative/quantitative)
  2. Research tools – e.g. Questionnaires, structured interviews or case studies and/or collections of material already in public domain pertinent to the project area
  3. Analysis of findings showing the depth of analysis covering the scope of data collected
  4. Use of a varied format for presentation of data e.g. graphs, table, figures
  5. Conclusions – Draw conclusions as summary statements arising from the project evaluation

Recommendations – State future actions for the sponsoring organisation as a result of the report.

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